Beef Prime Rib Roast

What is Prime Rib?

Majestic. Marbled. Unforgettable.

Prime rib, also known as a standing rib roast, is a luxurious cut of beef taken from the primal rib section of the steer. Typically consisting of six ribs, this grand roast is often sliced into individual ribeye steaks, though it's most famously served whole — making it a centerpiece of celebration and fine dining.

What sets prime rib apart is its exceptional marbling. At its heart lies a generous "eye" of tender, succulent meat, richly infused with intramuscular fat that melts as it cooks. Encircling this center is a beautifully marbled cap of meat, all enveloped in a decadent outer layer of fat — a composition that ensures remarkable flavor, juiciness, and tenderness.

Because the rib muscles do little work, the result is a roast that is buttery-soft and deeply flavorful, making it a favorite for holiday feasts and special occasions alike.